How to define your positioning with AI, step by step
AI can help you organize your positioning if you give it the right questions. A four-step method to define the place your brand occupies.
Positioning is the place your brand occupies in the mind of the person who chooses you. AI can help you organize it, but it cannot decide it: that part is yours. What it does well is ask you questions, compare versions and point out contradictions.
Step 1: start from the diagnosis
Before defining where you are going, name where you are. Write how people see you today, what your current communication promises and where it is inconsistent. Paste that into the AI and ask it to point out the gaps between what you say and what you offer.
Step 2: define your core
Three sentences are enough: why your brand exists, what it does and where it is going. Ask the AI to question you, one question at a time, until every sentence is concrete. If an answer sounds like a slogan, ask again.
Step 3: build the positioning statement
A useful structure:
For [ideal client] who [need or desire], [your brand] is [category or place you occupy] that [difference] because [reason to believe].
Ask the AI for three versions and choose one. Adjust the words until your brand would say them out loud.
Step 4: test it
Ask the AI to play your ideal client and react to your statement: what they understood, what was missing and what sounded like what everyone says. It is a quick, inexpensive test before you carry it into your communication.
What not to delegate
- The final decision. AI proposes and you choose.
- The truth of your brand. If the positioning is not true, the communication falls apart.
- The limits. What your brand will never do is also positioning.
And archetypes
Your archetypes give direction to the statement. Positioning written for La Soberana sounds different from one written for La Curandera. If you do not yet know yours, start with the archetype quiz.
In The Brandifesting Blueprint this work happens in stages I to III: diagnosis, purpose, mission and vision, and brand strategy. You finish Stage III with your strategy sheet, with positioning, ideal client and the words your brand does and does not use.